A simple proposition: write, edit, publish and market a self-published eBook and get it up the Kindle charts… in a year. Fifty-two weeks. Yeah, a doddle…

Oh, and while you’re trying to achieve this, and on top of all the other crap you have going on in your life, you’ll also be helping run a weekly podcast where you interview folk from the industry and maybe a few authors? Maybe even a few bestselling, mega-million-household-name-type authors?

And yet, here we are… Luckily, my cohort in this exercise in insanity is the super-driven entrepreneur and life coach Mark Desvaux who could convince the most devout nun to abandon her vows and take up pole dancing (don’t worry, he only uses his powers for good, not evil).

Mark is also that wannabe writer who’s started writing a novel a few times, but has never finished one. He still has that joyous naivety…