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About the Goji Berry: I don’t actually think they’re supposed to taste nice at all and especially not fresh. They’re not popular that way in China at least. I find it odd that gardeners here in the UK are growing them and eating them that way! – There must be a misunderstanding.
I lived there in China for a number of years in 3 different regions and never saw anyone selling them fresh nor eating them fresh. They’re considered medicinal, very good for eyesight in particular, and are put liberally as a dried fruit in lots of cooked dishes and teas, but they have no strong taste as far as I remember just a sort of floral background hint.
Like a lot of the things the Chinese eat, medicine and food are very much merged into one, they’re eaten for the possible health benefits not the flavour.
When you eat them on their own they’re a bit bitter, but if you put them in recipes they taste very nice, apparently. I’ll give them a go and let you know what I did with them. They’re rich in Vitamin A, but then so are lots of other foods. I’ll keep you posted.